The rather long subtitle of this work is "Flat Earthers, Conspiracy Culture, and Why People Will Believe Anything". Weill immerses herself into the culture of the Flat Earthers to discover how and why they came to believe. The short answer: it's all YouTube's fault. There is of course a lot more to it, but most contemporary Flat Earthers got started by going down a YouTube rabbit hole, and once they went down they found more and more videos by other people proclaiming to have done "experiments" that prove that the world is flat.
I must admit that until I read this book I assumed Flat Earthers were putting us on, but not so. They are indeed quite serious, and are ready to fight (some to the point of fisticuffs) with those who disagree. Evidence to the contrary is unlikely to sway those who subscribe to the Flat Earth theory. Nor does the threat of loss of companionship. Many have lost family and friends over the issue. Some have severed almost all ties with loved ones and only have the online community of other Flat Earthers for companionship. Conspiracy theorists of all stripes have, sadly, always allowed this to happen. As Weill describes the disappointment of the Millerites in the 1840s when the apocalypse failed to materialize as predicted by their leaders
...many members only became more fervent in their belief, proclaiming that the real end was still coming soon...believers let their crops rot and their friendships fail...These groups often find trivial factors to blame for their disappointments...
Libraries are at the front lines of combating misinformation, disinformation and conspiracy theories. Weill finds a topographic map in a library that refutes some psuedo-science described in a 1930 Leaves of Healing newsletter which purports that "Flat Earth belief as a matter of salvation or hellfire".
Libraries can also provide information that only intensifies the arguments of a true believer. In 1919 Flat Earth Society founder Samuel Shenton theorized that if an aircraft hovered over the earth that it could simply wait until its destination caught up with it (since the earth spinning on its axis after all). He was vindicated when he found plans for a similar airship (created by another flat-earth believer) in a library. And, rather ironically, it was research in his local public library that led Charles K. Johnson to Shenton, and the International Flat Earth Research Society (IFERS) in the early 1940s. Johnson was able to contact another flat earth believer Wilbur Glen Voliva who "confirmed" everything Johnson believed.
As we debate how far social media should go in monitoring speech in order to combat misinformation, and as book banners across the country attempt to remove materials from schools and libraries in unprecedented numbers, the need for librarians (never mentioned in this book), who can help people navigate their research, is made abundantly clear.
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