President Obama has proclaimed October National Information Literacy Awareness Month.
As an instruction librarian I teach information literacy, and I often have to begin by explaining what information literacy is. In a nutshell it is the ability to find, use, and evaluate a variety of information resources in order to do scholarly research, or to research for work realated or personal topics (e.g. health care, hobbies). For a more detailed explanation see the Association of College and Rearch Libraries standards page.