Friday, June 14, 2019

The Misinformation Age: How False Beliefs Spread - by Cailin O'Connor and James Owen Weatherall

While libraries are never specifically mentioned in this work, it's place on this blog is secured due to the information literacy theme. This work not only tells how false beliefs are spread (twitter isn't the only way) but also how some might be slowed down or stopped. This also explains how truth is malleable, and how even scientists and other experts can be mislead. No one is immune from false beliefs (not even librarians).

I was most interested in the conclusions because the authors make the same point I did when I presented on fake news at a conference two years ago. We cannot expect social media platforms, news aggregators, or algorithms to do this work for us.
...we need to recognize that fake news stories - and propaganda more generally - are not fixed targets. These problems cannot be solved once and for all. Economist Charles Goodhart is know for "Goodhart's law"..."When measure becomes a target, it ceases to be a good measure." In other words, whenever there are interests that would like to game an instrument of measurement, they will surely figure to how to do it - and once they do, the measurement is useless...As soon as we develop algorithms that block fake news sites, the creators of these sites will have tremendous incentive to find creative ways to outwit the detectors. 
The more we, as individuals, know the better we each can become at identifying fake news, fake research, and propaganda. My advice is to read as much as you can.

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